Sell nothing.

By featuring a new, non-existent item on the menu called the “InvisiWhopper”

And using the tagline “Everybody eats.”

With the new BK InvisiWhopper customers can purchase the item along with their regular order, which allows them to donate an amount of their choosing directly to a local food pantry or homeless shelter.

Upon receiving an empty burger wrapper with their order a QR code inside prompts them to make their donation.